Client: Kit Kat
It was just another day in the office, and as I was going through my social media routine I stumbled on this tweet of a someone’s boyfriend who clearly didn’t know how to properly eat a Kit Kat. I flagged the tweet early in the day…and in just a few hours the story went viral, with people telling his girlfriend that she should dump him because of this. We knew we wanted to help, so we worked together with the boyfriend and helped him pop the question with some Kit Kat magic.
USA Today and ABC covered the engagement, which also became a Twitter moment on July 4.
Awards: IN2SABRE Award 2019, Best in Real-time Engagement